January 3, 2007

• Brilliant Marketing

  I have to say something.
  I secretly love business. I mean, I almost feel like if I had another life, I’d be a business person. Knowing the tiny bit I know about leadership & branding, and from what I know from watching The Apprentice and from observing my favorite companies (Starbucks and Apple, of course) I get excited when I see good business people and the innovative things they come up with.
  I know, weird.

  So naturally, I have to report a couple of excellent things I have seen in the past 24 hours relating to this topic–and believe me, I could talk about business stuff all day. It’s like your Uncle Jack and his constant ravings about politics. He doesn’t really know what he’s talking about, but he knows enough to be dangerous and to carry on moronic conversations with whoever is stupid enough to be reeled in to that web with him at Thanksgiving…that’s me and business.

  1) The Complete Depeche Mode catalog is on iTunes. This is 644 tracks…for $169.99
  This includes 60 remixes, live recordings, and other rarities you can’t find anywhere else. Plus, it comes with a 54-page digital booklet. Dang folks. OK-so buy 29 albums at 15 bucks a pop you get $435.00 OR buy each song individually on itunes and it’s $637.56. Either way you slice it, it’s an amazing deal. Sure, Depeche Mode fans have probably purchased some of these albums in the past, but this is an amazing set of music, including stuff you really won’t find anywhere else-like rehearsal tracks and the Dick Clark remix of this tune, and so on…they did this with Bob Dylan a while back, and I know people that bought it. What a piece to be able to offer…

  2) The marketing device on myspace for the movie 300.
  Yesterday, (and today as well) whenever a myspacer logged into their site, they got a message from Tom that said:

  “Happy New Year! I’ve got a little gift for you all, made possible by 300 the movie!
  Some of you may have noticed already–the photo count has been increased to 300! You can now upload up to 300 photos. Enjoy! Next week we’ll have albums so you can organize your photos. Enjoy and thanks to Warner Bros and 300 for making this possible!”

  Brilliant. One of the things that myspace users have complained about is that you are only allowed to upload a dozen or so pictures at the most without going through a 3rd party and making a slideshow. So whatever company that is putting out this movie purchased new servers for myspace, and just got exposure to 300 gazillion people at once. Not just with an ad, but by doing something that directly affects everyone. Genius. I love it. So simple.

  I love it.

  • 3:21 pm
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